AI Insights is Chuck Goetschel’s practical library of AI guides, prompts, workflows, and plain-English explainers — free and ungated.
It’s built for smart, busy people who aren’t technical, and it covers the tools you actually touch at work: ChatGPT, Claude, Gemini, and everyday automation.
Every resource explains what matters, why it matters, and what to try next — so you can put it to work the same day.
How each Insight works
Watch
Get Chuck’s perspective and understand why the topic matters.
Read
Go deeper on what works, what goes wrong, and how to think about it.
Do
Use the Action Guide to put it into practice and build the skill.
Don't ask AI to choose for you. Make it question your assumptions, challenge soft answers, and compare two possible futures—with rough odds and signals you can track.
Your recurring-charge list tells you what repeats. An AI-assisted review helps you spot what changed, what overlaps, and which charges deserve a closer look.
Recognizing a charge doesn't mean it still belongs on your statement. Let AI find the charges worth questioning, then use your own records to decide what stays.
Google turned my book into a podcast without a studio or microphone. The useful test isn’t whether it sounds good. It’s whether the ideas survive the trip.
You don’t need a clever opening line. Reverse prompting starts with your goal, lets AI ask for missing details, and turns your answers into instructions you approve.
Your idea doesn't need another compliment. It needs a test of the assumption that could sink it. Use AI to find that assumption, then put it in front of real buyers.
Your AI twin doesn't need your face or voice. It needs a useful job—and enough sense to leave an unapproved discount unapproved.
“Be conversational” isn't much of a writing brief. Give AI examples from the right context, separate your style from your facts, and keep your judgment attached.
An agreeable ChatGPT answer isn’t an independent evaluation. Here’s how to get useful opposing views, uncover your biggest assumption, and test it before spending time or money.
Those slash codes aren’t secret OpenAI settings. They’re shorthand for image instructions. Here’s how to pick a look without letting ChatGPT make every other decision.
A useful prompt tells AI which decisions you've already made—and which ones it must not make for you. CRISP turns that idea into five practical moves, with before-and-after examples you can use today.
A plain-English welcome to AI: what it's actually good at, how to open your first assistant, and the one task to try first — plus a free starter guide for your first week.
An AI team can help plan, write, and review your work. But four helpers can inherit one wrong assumption. Here’s how to make the review count.
Four prompts take ChatGPT from what it remembers to the patterns, blind spots, and opportunities you may not be seeing—then help you test what is actually true.