Social Media Marketing Basics for Business

You hear so much about social media marketing and how powerful it can be for business, but where do you start? This insightful and fun video training will take you through the following:

1. Determining your target audience

2. The Do’s & Don’t of connecting with others through Social Media

3. The Power of Social Media List Buidling

4. A 5-Step Action Plan to get you started immediately!

Enjoy!

Applying The Actors’ Vow

The Actors’ Vow by Elia Kazan is an empowering message to be taken by all. The stage is not the only place the world needs to hear the authentic you in full display. Enjoy this message. Take it to heart. And, most importantly, apply it in your life so the world may benefit by coming to know the real you.

The Actors’ Vow

I will take my rightful place on the stage

And I will be myself.

I am not a cosmic orphan,

I have no reason to be timid.

I will respond as I feel; awkwardly, vulgarly,

But respond.

I will have my throat open.

I will have my heart open.

I will be vulnerable.

I may have anything or everything

The world has to offer,

But the thing I need most,

And want most, is to be myself.

I will admit rejection, admit pain, admit shame,

Admit outrage, admit anything and

Everything that happens to me.

The best and most human parts of me are

Those I have inhabited and hidden from

The world.

I will work on it.

I will raise my voice.

I will be heard.


Stop Whining and Get Moving!

Okay, I admit the title Stop Whining and Get Moving may be a bit harsh… but it’s time I rant for a moment… Everywhere I go, people are whining about how bad things are. I’m hearing all the tragedies, failures, and doom and gloom forecasting.

First off, I get it. The last three years have been brutal … I have my own set of stories I could share. It’s not fun to lose a home. It’s scary to lose a job or business and wonder how you’re going to make it. It’s awful to literally worry about how you’re going to provide for your family. That part I get. Completely. And, I’m not here to minimize or invalidate how serious the situation is.

I also understand how exhausting it can be under the weight of difficult circumstances. Ever wake up in the morning feeling just as tired as when you went to bed… I know.

However, what I also know is that the one thing that nobody can take from you is the way in which you look at things and whether you CHOOSE to focus on what isn’t or whether you CHOOSE to focus on what can be.

Now, I know nobody wants to hear about focusing on a positive future when you’re marinating in daily drama. Let’s face it, misery loves company. People would rather compare wounds than put it all aside for a moment and dream again. But, let me ask you … aren’t you ready to move on to a new season?

My former mentor used to tell me when coaching people: “Kick ’em when they’re down… it’ll bring the fight back out in ’em!” Now, granted he was a Vietnam Vet, Navy Seal and Olympic champion so he was a bit on the strong side but he did have a point. We all have more fight in us. We just need to tap into it and there comes a point when the help of empathy isn’t nearly as effective as a swift kick in the rear.

So, consider this your kick!

Here’s 5 Steps you can take:

1. Stop the hemorrhaging. If you’ve got a mess, clean it up. Be proactive. With your finances – Get specific on where you stand and start working whatever plan is appropriate. Even if it’s ugly at the moment, chaos and confusion on top of things always makes it worse. Get clear – get organized – and get on a plan.

2. Put your eyes back in the front of your head. Make a solid decision to start looking forward. Enough focus on how it used to be… Sure, I liked the days when our home prices kept doubling, everyone refinanced and used their house as a great big ATM machine. That was fun! Not so smart, but fun! Enough focus on the current struggles. Yes, take care of them, but STOP focusing on them! START looking ahead. DREAM again. Imagine for a moment…a future that takes your breath away.

3. Get creative. A brilliant and very wealthy mentor of mine once told me, “You never have a money problem. You only have an idea problem.” If that’s the case, then the bad news is you’ve just been stripped of all your excuses since it’s now about your creativity. However, the good news is that you no longer need to be at the mercy of circumstances. You can choose not to participate in bad economic times. How? Get creative. What are you passionate about? What are you good at? Most importantly, what problems could you solve for other people?

4. Get Moving. As I mentioned, I understand how exhausting it can be under the weight of difficult circumstances. But, it’s time to mentally get out from under there and get moving. As Will Rodgers once said, “Even if you’re on the right track, you’ll get run over if you just sit there.” It’s time to get into motion! I know you don’t feel like it. But, you don’t like feeling stuck either. So, get up, dust yourself off, and get moving! Besides, motion tends to create emotion. It will get easier as you go…

5. Connect with the living. It’s been said that, “The average man dies at age 21 and is buried at age 65.” The world has always been full of the walking dead – those who have given up on their dreams and are merely existing. Today more than ever, people have lost hope. However, I encourage you to seek out the living! Connect with other people who are moving on like you. Then, share ideas. Create a mastermind group. Joint venture. Fuel each other. Make it happen!

Well, I admit… I feel better 🙂 I needed to get that out.

If you’ve already been motivated and moving, good job. If not, now is the time for you to get back in the game!
Your future is calling.

Oswald the Lucky Rabbit – Tragedy or Turning Point?

Oswald the Lucky Rabbit? Heard of him? Most have not. He’s the key character of a great story. But, was it a tragedy or a historic turning point? Ready to be inspired? Read on…

He was the creation of Walt Disney and animator Ub Iwerks. By 1928, the plucky little rabbit was the most popular character on the silver screens across America. Walt and his Disney team had found success!

However, life has its surprises… During the peak of Oswald’s popularity, Walt, along with his wife Lillian, traveled to New York to renew his contract with film producer & distributor Charles Mintz of Universal Pictures.

In Mintz’ garish Fifth Avenue office, he shocked Walt with his “one and only offer” effective immediately: Walt’s advance per cartoon was to be cut from $2,250 to $1,800. Further, if that was unacceptable, Mintz would retain all rights and further production to Oswald and would do it with Disney’s own staff!

Meanwhile during this meeting, Disney animators were handing in their resignations to accept positions with Mintz’ company. With this understanding, Mintz then offered Walt the opportunity to retain the rights to Oswald if he could obtain rights to 50% of the Disney studios.

It was a hostile effort by Charles Mintz and it was a moment of truth for Walt. He had already experienced bankruptcy in his early efforts and worked hard to build up the success of Oswald. Yet, to Mintz’ surprise, Walt relinquished the rights to his own creation, thereby losing all his income, but retained ownership of his drastically diminished studio.

Walt and his wife left for their long trip home. It was a depressing journey. But, during that train ride home to Los Angeles, Walt sketched out his next character – a mouse he wanted to call Mortimer. His wife Lillian balked at the name and suggested that they change it to Mickey. Disney and Iwerks (who had chosen to stick with Walt) went on to create Mickey Mouse and Walt insisted that this time, he wouldn’t lose control of his creation and, as we say, the rest is history 🙂

So, here’s the question: Do you believe in YOURSELF and YOUR FUTURE?! You may have had many setbacks but unless you allow it, your past doesn’t need to predict your future! Let your tragedies be turning points! Learn. Grow. Regroup. Reinvent. Refocus on your future!

By the way, you may recognize the name Charles Mintz. Pixar in one of their continuing inside acknowledgments to animation history, named the villain in Up Charles Muntz. In addition, in 2006 Disney Company obtained rights once again to Oswald.

30 Amazing Social Media Facts

If you still don’t see the massive movement with Social Media, take a look at these 30 amazing social media facts.

You can also watch this compelling 4 min Social Media Facts video.

 

1. If Facebook were a country it would be the world’s 3rd largest behind only China and India
2. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months
3. Social Media has overtaken porn as the #1 activity on the Web
4. The 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction (http://www.nachi.org/documents/US-Department-of-Education-Online-Education-Report.pdf)
5. The % of companies planning to use social networking to find and attract candidates this year ….80%
6. The fastest growing segment on Facebook is 55-65 year-old females
7. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
8. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
9. More than half of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
10. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

 

11. There are now well over 200,000,000 Blogs published online worldwide
12. About 54% = Number of bloggers who post content or tweet daily
13. Because of the speed in which social media enables communication, simple word of mouth has become world of mouth and happens via word of mouse
14. 67% of global online population visits social networks and blogs (Nielson Online, 2009)
15. About 25% of search results for the World’s Top 20 largest brands are links to user-generated content
16. Roughly 34% of bloggers post opinions about products & brands
17. About 78% of consumers trust peer recommendations (Nielson Report, 2007)
18. Only 14% trust advertisements (Nielson Report, 2007)
19. Only 18% of traditional TV campaigns generate a positive ROI
20. Companies no longer control the message of their brand, the consumers do. Ever check a product review before you buy?

 

21. One out of six couples married in the U.S. last year met via social media (Chadwick Martin Bailey research 2010)
22. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
23. The #2 largest search engine in the world is YouTube
24. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
25. Roughly 25% of all Americans in the past month said they watched a short video…on their phone
26. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
27. Exactly 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us
28. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily
29. Successful companies in social media act like Dale Carnegie – Listening first, selling second
30. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers

Content from Garrett Pierson, Erik Qualman, and Chuck Goetschel.

Is Social Media changing the world? What are your thoughts?

 

Unique Selling Proposition – Create it with 5 Questions

So what’s a Unique Selling Proposition (USP)? It’s your reason for success. It’s the reason why people will buy from you instead of the other guy.

Clarifying your USP is not only important but essential. It goes beyond just sharing your widget’s features and benefits. Here’s how to do it!

Answer the following questions in order:

1. What are you selling?
2. Who is your target audience?
3. What problem does it solve for them?
4. What makes your product solution unique over the competition?
5. What’s so great about that?

In answering the forth question, sometimes it’s obvious. It may be the only of it’s kind – a unique attribute that nobody can miss. However, often it’s not so clear. So, consider the following three points in constructing your Unique Selling Proposition:

  • Get More – Often you can offer more than the other guys. “2 for 1” is the classic offer in this case. Why would they buy from the competition when you offer twice as much. However, “Get More” can also be done with creativity. What more can you throw in to sweeten the offer? For example, can you offer a complementary coaching session with your product?  Sometimes you can even charge a little more when you are offering a lot more!
  • Make it Easier – Life is complicated and there’s a big advantage for those who make things easier. Always look for the “Easy Button” with your product. Many sites today simply offer an easier way to do things. iTunes offered an easy way to get music fast. The Kindle offered an easy way to read and store books. How can you make someone’s life easier?
  • Save Time – People are busy. Is there a way you can save people time? Restaurants On The Run is a business that understands the value of time. Fifteen years ago they started delivering food to people from a handful of restaurants. Today, they’ve served over 3,000,000 people. Can your product save people time somehow?

In answering the final question, ask it over and over. So, that’s my USP…okay, and what’s so great about that? And, what’s so great about that? Continue till you are at the root of it. Otherwise you may still be talking features and benefits.

Tag Lines

The marketing of your product must always remember your USP. And, a powerful tag line that incorporates your USP can make all the difference in the world…

“When it absolutely, positively has to be there overnight”
“Fresh hot pizza delivered in 30 minutes or less, guaranteed”

“The night time, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine”
“
Melts in your mouth … not in your hand”


Network Marketing

For those building a network marketing business, you get the opportunity to determine TWO USPs. Remember, you are making two sales, not just one. Most network marketing entrepreneurs don’t realize this and it’s a primary reason they fail.

First, you need to determine the USP regarding your product. Why will someone be a customer? What are you offering them that stands out? What about your product’s solution is unique – why should I buy it over all the competition?

Second, you need to determine the USP regarding YOU. Why will someone be in business with YOU? Let’s face it, maybe I do want to create additional income and I like your company and the product, but there’s 10 zillion other distributors out there so why would I register with you? Too often, people just assume that by promoting the product’s USP that covers them as well. Not a chance.

People don’t register into your business, they go into business with YOU! Just like your product, figure out what YOUR Unique Selling Proposition is that YOU can offer. Can you offer them more (more support, more experience, more…)? Can you offer them an easier path (better system, marketing tools, teamwork,…)? Can you offer them a savings of time (working with you will leverage their time by xyz…)

Regardless of your industry, step up from your competition and stand out! As my Dad used to say, “Remember, you’re unique – just like everyone else.” Determine what makes you unique and share it with the world!



Life Is Not A Dress-Rehearsal

Two of the MOST IMPORTANT days of your life are:               

1. The Day You Were Born
2. The Day You Discovered Why

live your passion
& never let

anyone

discourage you from your

dreams

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